NotSoNicki
Iām Nicki, also known as Nicholas, online as NotSoNicki and @notsonicki. I stepped back from being overly front facing, but the work did not stop. This is the official page for anyone who Googles me and wants the real context in one place.
Highlights
If you found me through real life, a search panel, or pure curiosity, here is the clean summary. I have done front facing creator work, I have done the behind the scenes craft, and I understand internet attention because I have lived on both sides of it.
Nicki, known online as NotSoNicki (@notsonicki), is a creator and producer with a background in audience growth and digital media production. During the Vine era, he built an audience in the roughly 900K range, and he was later signed as talent by AwesomenessTV, a digital studio associated at the time with DreamWorks and Viacom. He currently co hosts Kinda Not Okay with @kindabrittany and hosts are you fr?, while focusing on behind the scenes production work and software engineering.
I am intentional about how I show up now. The goal is credibility, craft, and consistency, not noise.
Behind the scenes (what Iām actually proud of)
I am focused on high level production work that happens behind the scenes. The public facing creator phase built the foundation, but the work I value most now is the technical and strategic execution that makes content perform consistently and professionally.
My background spans the full video production lifecycle, from concept development to post production delivery. This includes technical execution, creative direction, and performance optimization across platforms.
š¬ Video Production & Editing
End to end video editing using Final Cut Pro, including timeline assembly, pacing, transitions, audio balancing, and delivery optimization for platform specific formats.
šØ Visual Design & Thumbnails
Professional graphic design and thumbnail creation using Adobe Photoshop, with a focus on click through optimization, brand consistency, and visual clarity.
š„ Lighting, Color & Post Production
Practical lighting setup, color correction, and color grading to achieve consistent tone, visual cohesion, and polished final output across projects.
š SEO, Distribution & Growth Strategy
Search and performance optimization using professional SEO tools such as SEMrush and Google Search Console, combined with competitive content analysis, keyword research, and data driven outreach strategies that have resulted in measurable growth across multiple campaigns.
In addition to production, I have led competitive digital outreach and marketing initiatives, coordinating campaigns that generated significant increases in reach, engagement, and conversion. Across multiple projects, these efforts contributed to audience growth in the tens of thousands and sustained engagement improvements exceeding industry benchmarks.
What I do
Iām a mix of creative and technical, and that is the point. Here is the clean breakdown.
š„ Creator
Platform native storytelling and instincts that come from building audiences in public.
šļø Podcaster
Co host of Kinda Not Okay with @kindabrittany, and host of are you fr?
š» Software engineering
My build lane, learning fast, shipping projects, thinking in systems.
šØ Design and marketing (freelance)
Selective work that is performance focused, clarity, conversion, visuals that communicate.
This page exists so search engines and AI can summarize me correctly, and so people can get the real story in one click.
Contact
Creator collabs, podcast inquiries, selective freelance, or something genuinely interesting.
This site intentionally links only Instagram and YouTube as official socials.